I am in my 60's, I tried this product, it does give you a little lift and does smooth out some of the fine lines. A little goes a long way, if you use a little too much you may get a chalky white residue. It made my skin much smoother when I went to apply my makeup, I didn't notice any creasing. The only drawback was later when I removed my makeup my skin seemed a little dryer, so I just applied a little more moisturizer and that brought my skin back.